AUSTIN, TX – August 14, 2017 — Cece’s® Veggie Co. is pleased to announce that it has received a minority equity investment from Encore Consumer Capital, a private equity firm that invests exclusively in leading consumer products companies.
Cece’s Veggie Co., based in Austin, Texas, is a food brand twisting up the produce department nationwide. Founded by Mason Arnold in 2015, Cece’s Veggie Co. has seen rapid growth and distribution from a single store in Austin, Texas, to more than 1400 stores in over 35 states — including major retailers like Whole Foods, Kroger, Target and Sprouts.
Mason Arnold said, “Noodles for everyone! And everyone for noodles, cause you are sure to ‘step with care and great tact. And remember that life’s A Great Balancing Act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed) Kid, you’ll move mountains.’”
Scott Sellers, Managing Director at Encore Consumer Capital, said, “We are thrilled to have the opportunity to be involved with Cece’s Veggie Co. I have great confidence that Mason Arnold and the entire Cece’s Veggie Co. team will further enhance their national presence as an innovative leader in the industry.”
Cece’s Veggie Co. knows the places it’ll go which is why the company is moving to a new facility in East Austin. The new custom designed building will increase production capacity by over five times and enable Cece’s Veggie Co. to continue to lead the market with national presence for the best noodles ever created by anyone, ever.
About Encore Consumer Capital
Encore Consumer Capital is a San Francisco-based private equity investment firm focused on the consumer products industry. The firm has raised over $600 million in committed equity capital and has invested in 26 companies. Encore is currently investing out of its $260 million third fund. The firm targets companies with between $10 million and $100 million in annual revenues where Encore’s strong operating expertise in strategy development, brand marketing and distribution expansion can help drive performance.
About Cece’s® Veggie Co.
Founded in 2015, Cece’s Veggie Co. pioneered the first packaged USDA organic spiralized vegetables with nothing to hide. Made with high quality organic vegetables shipped directly from farms – including zucchini, sweet potato, butternut, and beet spirals – Cece’s Veggie Co.’s spiralized noodles are USDA certified organic, gluten-free, dairy-free, vegan, paleo, low calorie, and non-GMO with zero preservatives, added sugars or salts. Less prep work. Less clean up. More veggies. More fun. Simple but twisted.® For more information and a variety of delicious recipes, visit www.cecesveggieco.com. Cece’s Veggie Co. is on Facebook, Instagram, and Twitter.