AUSTIN, TX – September 20th, 2017 – Cece’s® Veggie Co., an Austin, Texas-based food brand, has completed construction on a custom-designed, 42,300 square foot facility with five times the production capacity of their current operation.
Located at 3714 Bluestein Drive, the new building will employ over 250 people locally and is working with SQF to become a level 3 food production facility which means it will meet the highest level of comprehensive implementation of food safety and quality management as certified by the Safe Quality Food Institute.
Incorporating several patent-pending “noodling” apparatuses to streamline production and improve noodle quality and longevity, the facility is expected to have a pasta-tively significant impact on increasing production and distribution. Primary funding for the new facility comes from a fresh Series A fundraising round, closed in May with a minority investment by San Francisco-based private equity firm Encore Consumer Capital.
Scheduled to begin full operation in early October, the new production facility will vastly improve efficiency, allowing noodle production to spiral out of control to meet Cece’s Veggie Co.’s heavy demand for fresh, organic and allergen-free meal options.
“It’s not about what it is, it’s about what it can become” said Mason Arnold, Cece’s Veggie Co. founder and Veggie Nerd, channeling Dr. Seuss to convey the continued forward-thinking focus of the company. Noodle enthusiasts can expect more innovative twists in veggies coming soon from the new plant, including hot new takes beyond the spiral like cauliflower and broccoli rices.
Cece’s Veggie Co. invites the press and noodle-loving friends and family to the grand opening ceremony of the new noodle headquarters on Tuesday, October 3rd, complete with a spiralized veggie ribbon-cutting and celebratory toast. To request an invite, please email Jennie Shen at firstname.lastname@example.org.
Cece’s Veggie Co. products are currently distributed in more than 2000 stores in 35 states, including Whole Foods Market, Target, Kroger, Meijer, Sprouts, Safeway and other regional retailers.
About Cece’s® Veggie Co.
Founded in 2015, Cece’s Veggie Co. pioneered the first packaged USDA organic spiralized vegetables with nothing to hide. Made with high quality organic vegetables shipped directly from farms – including zucchini, sweet potato, butternut, and beet spirals – Cece’s Veggie Co.’s spiralized and riced veggies are USDA certified organic, gluten-free, dairy-free, vegan, paleo, low calorie, and non-GMO with zero preservatives, added sugars or salts. Less prep work. Less clean up. More veggies. More fun. Simple but twisted.®