Cece’s® Veggie Co. Spirals Into United FreshMKT Expo with Marketing Achievement Award and Industry Innovation Panel

Cece's Veggie Co. team at United FreshMKT Expo 2018AUSTIN, TX – June 22, 2018 – Cece’s Veggie Co., an organic spiralized and riced veggie startup out of Austin, will be bringing its “simple but twisted” personality to the trade show floor and other exclusive events at the United FreshMKT Expo taking place on June 25-27 at Chicago’s McCormick Place Convention Center.

Kicking off at the United FreshMKT conference and luncheon on June 25, Cece’s Veggie Co. founder Mason Arnold will accept the 2018 Achievement Award for his significant innovations in the marketing and merchandising of fresh produce. Arnold founded the company in 2015 and has been recognized for disrupting the produce section by creating a category of responsibly sourced, ready-to-eat meal solutions made from 100% organic vegetables.

Arnold will share insights from this experience in the Launching New Categories panel, happening on June 26 from 12:30-1:15 p.m. in the Learning Center on the SmartFood Expo floor.

“I used my noodle to spin up an idea for a fast, easy way for my family and I to eat more organic veggies without hurting the planet,” said Arnold. “It was a simple but twisted journey that helped start a whole nest of innovation in produce.”

Attendees should be sure to stop by Booth #1017 on the show floor, where the Cece’s team will be vegging out with recipes featuring organic riced broccoli (a finalist for Best New Vegetable Product in this year’s United Fresh Innovation Awards) alongside a variety of Cece’s crowd-pleasing organic veggie spirals.

Cece’s Veggie Co. products are currently distributed in more than 3500 stores in 40 states, including Whole Foods Market, Target, Kroger, Sprouts and other regional retailers.


About Cece’s® Veggie Co.

At Cece’s Veggie Co., we believe in simple nutrition. Cece’s is your personal sous chef, prepping 100% organic spiralized noodles, riced veggies and meal kits that go from pan to table in 8 minutes or less. Cece’s veggies can be enjoyed raw, sautéed as a grain alternative, and in salads, soups and more! Add a fresh twist to breakfast, lunch or dinner with all the taste and texture of your favorite grain-based recipes for a fraction of the carbs and calories.

Cece’s veggies are responsibly sourced, USDA certified organic and gluten free, vegan and paleo friendly with no added preservatives, sugars or salts. With Cece’s Veggie Co., your daily dose of veggies is just a twirl away. Less prep work. Less clean up. More veggies. More fun. Cece’s Veggie Co. Simple but twisted.