Founder of Cece’s® Veggie Co. Joins United Fresh Produce Association Board to Add a Twist to the Evolving Produce Industry

AUSTIN, TX – April 18, 2018 – Cece’s® Veggie Co., an Austin, Texas-based food brand, is pleased to share that Mason Arnold, company founder and Veggie Nerd, has joined the board of directors of the United Fresh Produce Association.

Arnold’s two-year term kicks off this week in Santa Fe, NM at the Spring meeting of the Board of Directors. The United Fresh Board serves as the senior volunteer leadership group for the association, with representation directly proportional to overall association membership.

“It’s a true honor to be nominated to the United Fresh board with such a prestigious lineup of industry leaders. I look forward to learning from this influential group and working with them to lead and support continued growth and innovation in produce,” said Arnold.

The United Fresh Produce Association recently named Arnold as the 2018 United FreshMKT Achievement Award recipient for his significant innovations in the marketing and merchandising of fresh produce. He will be honored with the award at the 2018 United FreshMKT Conference on Monday, June 25 in Chicago.

Arnold founded Cece’s Veggie Co. in 2015 as a bootstrapped start-up, and the company has grown to distribute organic vegetable spirals and riced veggies to retailers nationwide. The company is disrupting the produce section by creating a category of responsibly sourced, ready-to-eat meal solutions made from 100% organic vegetables.

The United Fresh Produce Association includes members in all areas of the produce supply chain, from small startups like Cece’s Veggie Co. to global corporations. The organization connects businesses across the industry to encourage relationship-building and symbiotic growth.

“Our organization thrives on the strength and diversity of the leadership on the United Fresh Board of Directors,” said Tom Stenzel, President & CEO of the United Fresh Produce Association. “This slate of new Board members, along with those returning to the Board, will provide a strong representation and leadership of our industry.”

Cece’s Veggie Co. products are currently distributed in more than 3000 stores in 40 states, including Whole Foods Market, Target, Kroger, Sprouts, Safeway and other regional retailers.


About Mason Arnold
Mason is a serial entrepreneur with fresh food, organics and sustainability always at the core. His current venture, Cece’s® Veggie Co., was founded in 2015 and is a pioneer brand in making high-quality, fresh pasta out of vegetables. Cece’s innovative veggie products have been recognized with awards from the leading trade associations in the produce industry, the United Fresh Produce Association and Produce Marketing Association. Before his current venture he founded, the first and largest Local/Organic fresh food and grocery delivery service in Texas serving all major metros. Greenling was sold in 2015.

A longtime Organic agriculture activist, Mason drafted legislation and created the Organic Advisory Board to the Texas Department of Agriculture and formed the Organic Association of Texas, a legislative action and lobbying group for the Organic agriculture industry in Texas. He was honored with the United FreshMKT Achievement Award in 2018 for outstanding achievement and innovation in the marketing and merchandising of fresh produce, and was crowned ‘Eco Leader of the Year’ by the Austin Business Journal in 2010. Mason and his businesses have also received national innovation awards from Dell and PC Magazine, and more than 25 diverse awards across various outlets, including being crowned ‘Best Local Food Company’ 9 years in a row in the Austin Chronicle. Mason has received national media attention for his companies including feature stories in New York Times, Business Week, Entrepreneur magazine, Wall Street Journal, MSNBC, radio appearances on NPR’s On Point, and others. Mason is also an avid mentor and has served on numerous non-profit boards.

About Cece’s® Veggie Co.
At Cece’s Veggie Co., we believe in simple nutrition. Cece’s is your personal sous chef, prepping 100% organic spiralized noodles, riced veggies and meal kits that go from pan to table in 8 minutes or less. Cece’s veggies can be enjoyed raw, sautéed as a grain alternative, and in salads, soups and more! Add a fresh twist to breakfast, lunch or dinner with all the taste and texture of your favorite grain-based recipes for a fraction of the carbs and calories.

Cece’s veggies are responsibly sourced, USDA certified organic and gluten free, vegan and paleo friendly with no added preservatives, sugars or salts. With Cece’s Veggie Co., your daily dose of veggies is just a twirl away. Less prep work. Less clean up. More veggies. More fun. Cece’s Veggie Co. Simple but twisted.

For more information and a variety of delicious recipes, visit Cece’s Veggie Co. is on Facebook, Instagram, and Twitter.