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POP UP GROCER ANNOUNCES CECE’S VEGGIE CO. TO BE FEATURED AT LOS ANGELES LOCATION OPENING FEBRUARY 2020

(Los Angeles, CA – February 7th, 2020) –  Pop Up Grocer, the world’s first-ever traveling pop-up grocery store concept, announces their third residence in Los Angeles. Opening February 7th in Venice, Cece’s Veggie Co. will be one of 150+ select brands showcased. With the belief that food should always be fun, Pop Up Grocer’s mission is to provide a space for discovery, highlighting today’s most innovative emerging brands under one roof.

Pop Up Grocer creates an environment that still feels like a grocery store – product, shelves, fridges – but is fresh enough to take you out of your normal, passive shopping behavior. They create a backdrop for exploration with a space that is friendly and inviting, with the use of colors and smileys – even a living room for lounging and gathering.

Cece’s® Veggie Co. provides a shortcut to pack more nutrients into any diet without sacrificing taste, time and quality. Add a fresh twist to any meal with all the taste and texture of your favorite grain-based recipes for a fraction of the carbs and calories.

“Our expansion to the west coast represents a very exciting time for Pop Up Grocer. It’s our first foray into a market outside of New York City, and an opportunity for us to validate our concept in various cities across the country. LA has always been at the forefront of emerging trends in health + wellness, and as such, has been a part of the vision for us since day one.” Emily Schildt, Pop Up Grocer Founder

Located at 62 Windward Avenue in Venice, California visitors can shop each day from 10:00 am to 7:00 pm through March 1st. All products sold at Pop Up Grocer range from $2 to $120. For more information, please visit popupgrocer.co.

About Pop Up Grocer

Pop Up Grocer is a traveling pop-up grocery store — the world’s first! — that showcases 150+ of the most innovative and exciting brands in natural food and beverage, plus some home, pet and body care. Founded by Emily Schildt, Pop Up Grocer’s robust selection features 100% interesting, 100% natural, majority plant-based, and sugar-conscious choices. Dedicated to connecting with consumers in a new and unique way, Pop Up Grocer brings all the buzziest brands on Instagram under one roof in your favorite cities.  Shoppers can explore and discover, given the dedicated space to do so, and trust the items on shelf, unlike in a traditional grocery retail setting. With the belief that food should always be fun, Pop Up Grocer’s debut location was in New York City in 2019 and will open pop-ups in Los Angeles and Austin in Spring 2020. At each pop-up location, Pop Up Grocer donates 5% of profits from the sales inside each shop to a cause its community cares about. To learn more, follow Pop Up Grocer on Instagram.

Launching in 2015, Cece’s has grown from being available in a handful of stores in Austin, TX to distributing to 5000+ stores nationwide.