Cece’s® Veggie Co. Spins Out Innovative New Line of Seasonal Picks and Welcomes New VP of Business Development

BALTIMORE, MD – September 8, 2017 – Cece’s® Veggie Co., an Austin, Texas-based food brand, has spun out a new delicious selection of Seasonal Picks which will debut at Natural Products Expo East, alongside their widely popular core offering of Zucchini Spirals, Butternut Spirals, Sweet Potato Spirals and Beet Spirals, and their award-winning line of Veggiccine®.

The noodle-worthy Seasonal Picks will include Golden Beet Spirals, White Sweet Potato Spirals, Purple Sweet Potato Spirals, and Watermelon Radish Spirals. These nifty twisty selections are available for a limited time at H-E-B Grocery Stores.

“You’d butternut miss out on these unique fall and winter seasonal picks!” said Russell Cullen, Zucchini Czar. “We put our noodles together with our suppliers to cultivate these pasta-tively amazing new varieties, available for a very short time while they are in season.”

Cece’s Veggie Co. is also pleased to announce and welcome Travis Phelps to the company’s leadership team as the vice president of business development. Travis, under the title of Sweet Potato Sultan, brings direct industry knowledge and experience to his role. Travis comes from 13 years at Robinson Fresh, where he led the charge on reducing food waste in the United States by developing The Misfits, a food rescue program that has rescued more than three million pounds to date.

“There is no doubt that the Cece’s Veggie category is growing and Cece’s Veggie Co. is leading the charge,” said Travis. “There is a lot of opportunity for growth and innovation in this emerging market and I think we are just seeing the tip of the iceberg, and I’m not talking about the lettuce!”

Cece’s Veggie Co. recently took home the 2017 Innovation Award for Best New Vegetable Product for the Veggiccine line at the United Fresh Produce Expo in Chicago, IL in June.

Cece’s Veggie Co. products are currently distributed in more than 2000 stores in 35 states, including Whole Foods Market, Target, Kroger, Meijer, Sprouts, and other regional retailers.

Cece’s Veggie Co. invites all attendees to visit booth #8122 at the Natural Products Expo East show September 14-16, 2017 in Baltimore, MD to sample their Seasonal Picks and flagship product line. From there, the team will let the beet drop down to New Orleans for PMA Fresh Summit, where they took home the Best in Show award in 2016.


About Cece’s® Veggie Co.

Founded in 2015, Cece’s Veggie Co. pioneered the first packaged USDA organic spiralized vegetables with nothing to hide. Made with high quality organic vegetables shipped directly from farms – including zucchini, sweet potato, butternut, and beet spirals – Cece’s Veggie Co.’s spiralized noodles are USDA certified organic, gluten-free, dairy-free, vegan, paleo, low calorie, and non-GMO with zero preservatives, added sugars or salts. Less prep work. Less clean up. More veggies. More fun. Simple but twisted.®

For more information and a variety of delicious recipes, visit Cece’s Veggie Co. is on Facebook, Instagram, and Twitter.